Defining your target market clients is a key element to generating consistent referred business of the type you want. When you can articulate your target…
What difference do you make and who should care?
When working with clients on Mission and Vision I always start the session by asking “What difference do you make and who should care?” As…
Vision And Mission Statements…..Whats The Point?
Vision and Mission statements are the cause of much discussion and debate when I’m working with clients. There seems to be a lot of confusion…
Creating Your Referral Marketing Double Act.
To be successful in referral marketing it is important to work with the right people. The World is full of famous double acts, Ant &…
Why Your Why Matters.
I was delivering a workshop this week with a new group of clients on reconnecting with their “Why”. It is a session I’ve run on a…
Keep Score to Earn More, A Networking Checklist.
How do you know your networking is actually working for you? Do you keep track of the returns you get from your activities? When was…